The Team

Penny Viner - International Regulatory Affairs Advisor

Screen Shot 2018-04-19 at 14.49.25After a career in industry as General Manager of a company making licensed natural medicines, food supplements and cosmetics, Penny Viner spent 7 years as Director of the Health Food Manufacturers’ Association (HFMA), whose members manufacture food and medicinal products, and is now its Vice President. Penny also chairs the UK Herbal Forum, and is Director and Secretary of the British Association of Homoeopathic Manufacturers. Previously she was a Director and Secretary of the UK branch of the European Food Law Association. She was a member of the British Pharmacopoeia Commission Expert Advisory Group on Herbal and Complementary Medicines and a member of the Ministerial Herbal Medicines and Practitioners Working Group, set up to advise the Government on regulatory options. She is also an industry representative on the MHRA's Medicines Industry Liaison Group. Until the end of 2013 she was a Project manager for the International Alliance of Dietary/Food Supplement Associations (IADSA), writing its monthly newsletter and coordinating its Scientific Group. Currently, she writes a quarterly International Regulatory Supplement for the European Federation of Associations of Health Product Manufacturers, and is Vice-Chairman of its Botanicals Working Group. Penny is also an independent consultant on food and medicines regulation.




Amy-Jane Troy - Communications Advisor

Screen Shot 2018-04-19 at 14.49.36After graduating with a BSc in Food Business in University College Cork in 2007, Amy-Jane became interested in the area of health claims and consumer acceptance and completed her PhD in this area in 2011. With a keen interest in health and wellness communication, Amy-Jane then worked as a research fellow for University College Cork focusing on projects that included consumer acceptance, novel ingredients and new product development. Following this she  lectured in the areas of food marketing, market trends, communications, new product development and research methods. Amy-Jane then focused on the private sector and worked as a Communications Manager focusing specifically on increasing consumer acceptance and developing in-house communication strategies to assist in social media and website strategies. In addition to her role with EHPM, Amy-Jane continues to lecture in European Universities and provides assistance to companies setting up and managing their communication strategies.




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