Vitafoods 2018

EHPM are looking forward to attending the upcoming Vitafoods Conference which will be held in Geneva from the 15-17 May, 2018.


Please see below the press release related to the event.


                                                         PRESS RELEASE

How can personalised nutrition break out of its niche and achieve mass market appeal?                                                                                  This will be one of the major questions tackled at next year’s Vitafoods Europe, which returns                                                                          to Palexpo, Geneva between 15 and 17 May 2018.

Advances in genomics and wearable technology have created new opportunities for products                                                                        tailored to individual consumers. And in a new poll, personalised nutrition ranks as one of the most                                                          important industry trends for 2018, behind only clean label and scientifically supported health claims.

The organisers of Vitafoods Europe surveyed 208 industry representatives between 14 November                                                               and 4 December 2017. They were asked to identify the three most important industry trends over the                                                        coming year. Clean label came first (chosen by 49%) followed by scientifically supported health claims                                                    (39%) and personalised nutrition (21%).

Yet despite its potential, personalised nutrition is yet to fully hit the mainstream. This challenge will be the                                                 subject of a new full-day interactive workshop in the Vitafoods Europe 2018 Education Programme. Experts                                                 will explore issues such as ways to improve consumer awareness, and legislative and policy changes that                                               could benefit the category.

Chris Lee, Managing Director at Informa Exhibitions, Global Health and Nutrition Network, Europe, said:                                                     “The potential of personalised nutrition is huge. Everyone is talking about how businesses can harness                                                        the opportunities it creates to meet consumer demand.  It hasn’t quite conquered the mass market yet,                                                        but we’ll be asking what needs to happen to help it hit that tipping point.”

The new workshop is one of a range of changes designed to enhance the Vitafoods Europe Education                                              Programme. Additionally, the Research & Development Forums and Business & Marketing Forums will for                                                   the first time include round table discussions, creating a more interactive experience. They will address questions                                        such as the impact of Brexit and the use of trends in product positioning.

Chris Lee added: “Vitafoods Europe is a unique platform for the industry to tackle common challenges.  In 2018, there                                  will be particular focus on different routes to successful product development and market access. There will also be                                    more opportunities for visitors to interact with experts who can help them meet their business objectives.”

*Notes to Editors

About Vitafoods Europe

Vitafoods Europe is the global nutraceutical event, featuring exhibitors from all over the world in four key                                                      market areas: ingredients & raw materials; branded finished products; contract manufacturing & private label;                                                and services & equipment. The event offers a range of visitor attractions, including an industry-leading Education                            Programme.

Vitafoods Europe is part of Informa Exhibitions’ Global Health & Nutrition Network (GHNN), which brings together                                            a portfolio of events, digital media and publishing for marketers, manufacturers and formulators of nutrition and                                        dietary supplements, healthy foods/beverages and personal care products. GHNN’s events include Vitafoods Europe,                          Vitafoods Asia, SupplySide West, SupplySide East and SupplySide China.

Natural Products INSIDER is the global media brand covering healthy ingredients and finished applications.                                      Vitafoods Insights offers expert online content and a series of topic-specific digital magazines that bring highlights                                         of the Vitafoods events to a global audience. SupplySide Connect is the always-on directory of ingredients, products                                 and services that provides in-depth information about the companies that supply to the market. For more information.                                   For more information, visit

Informa’s Global Exhibitions Division organises transaction-oriented exhibitions and trade shows, which provide                                        buyers and sellers across different industries and communities with a powerful platform to meet face-to-face,                                              build relationships and conduct business. Informa has a portfolio of more than 150 exhibitions, serving a number                                           of core verticals, including Health & Nutrition, Beauty, Property & Construction and Pop Culture.

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EHPM represents the interests of specialist health product manufacturers and distributors in Europe. It works towards developing an appropriate regulatory framework throughout the EU for its members' products, and promotes industry best practices for product quality and safety.

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